I help beauty brands make better decisions by turning marketing data into business growth
With 15 years within leading FMCG & beauty brands, I understand first-hand the growth challenges brand and commercial teams face. Today, I work with beauty teams to turn fragmented data into actionable insights that drive growth.
Which channels are really driving your growth? It starts with getting the attribution foundations right. I specialise in helping brands trust their data, optimise spend, and drive real results.
See the Full Picture. I streamline DTC, retail, and campaign data into clear reports for faster, smarter decisions.
Track your launch performance against industry benchmarks to stay competitive and win market share.
Help your team make better data-driven decisions with your current reporting (eg GA4 / PowerBI), and how to focus on the metrics that matter.
From Audit to Action
A clear, three-step path to help beauty teams cut through noise, align on the numbers, and turn data into growth.
Audit
The first step is a top-line audit (like Attribution Essentials) to uncover what’s driving, or holding back, your performance.
Build
From there, it’s building a single trusted view of performance everyone can align to — bringing clarity to your data.
Empower
Finally, turn that clarity into action — helping your team make confident, data-led decisions that drive growth.
About James
How it started
I’ve spent 15 years in roles spanning Field Sales, Category and Ecommerce, with a strength in bridging the gap between data and growth.
Most recently as Head of Digital for Benefit Cosmetics AU (LVMH), I saw first-hand how even the best beauty teams were facing the same challenge - too much data, not enough clarity.
Data Made Simple was created to change that - by helping beauty teams turn their retail and marketing data into clarity and action.
What I do
Today I work with beauty brands to uncover what’s really driving growth - through marketing channel audits, streamlined reporting, and data-skills training that help teams make decisions that drive growth.
If you’re ready to understand what’s driving your growth, let's arrange a time to connect below.
I've helped the top beauty brands across the UK, US, and Australia strengthen their teams' capabilities by using data to drive smarter decisions and better results.
Join the beauty and lifestyle brands making clearer, smarter decisions with their data. Use the scheduler below to book a time to chat, on LinkedIn, or at james@datamadesimple.co