I help beauty brands make better decisions by turning ecommerce and retail data into business growth
Services
With 16 years in leading CPG & beauty brands, I understand first-hand the growth challenges brand and commercial teams face. Today, I work with beauty teams to turn fragmented data into actionable insights that drive growth.
Know which numbers to trust before making your next marketing investment.
Validate GA4, Shopify and channel tracking, identify attribution gaps and get a practical plan to improve measurement.
Explore the audit
Understand where retail performance can improve and where to focus next.
Use existing retailer data to identify opportunities across stores, products and sales performance, with clear recommendations your team can act on.
Process
From Audit to Action
A clear, three-step path to help beauty teams cut through noise, align on the numbers, and turn data into growth.
Audit
The first step is a top-line audit (like Attribution Essentials) to uncover what’s driving, or holding back, your performance.
Improve
Fix measurement gaps, connect data and build better reporting where needed.
Empower
Finally, turn that clarity into action — helping your team make confident, data-led decisions that drive growth.
About
About James
How it started
I’ve spent 16 years in roles spanning Field Sales, Category and Ecommerce, with a strength in bridging the gap between data and growth.
Most recently as Head of Digital for Benefit Cosmetics AU (LVMH), I saw first-hand how even the best beauty teams were facing the same challenge - too much data, not enough clarity.
Data Made Simple was created to change that - by helping beauty teams turn their retail and marketing data into clarity and action.
What I do
Today I work with beauty brands to uncover what’s really driving growth - through marketing channel audits, streamlined reporting, and data-skills training that help teams make decisions that drive growth.
If you’re ready to understand what’s driving your growth, let's arrange a time to connect below.
Results
I've helped the top beauty brands across the UK, US, and Australia strengthen their teams' capabilities by using data to drive smarter decisions and better results.
Contact
Join the beauty and lifestyle brands making clearer, smarter decisions with their data. Use the scheduler to book a time to chat, on LinkedIn, or at james@datamadesimple.co